Mothers’ communication orientation and consumer'socialization tendencies

Les Carlson; Sanford Grossbart; Ann Walsh

doi:10.1080/00913367.1990.10673190

Mothers’ communication orientation and consumer'socialization tendencies

Les Carlson, Sanford Grossbart, Ann Walsh

Marketing

Research output: Contribution to journal › Article

72 Scopus citations

Abstract

This study examines parent-child communication patterns and mothers’ consumer-socialization tendencies. Results indicate mothers’ concept-orientations are related to number of goals, discussing advertising, coviewing, coshopping, children’s influence, yielding, and granting children consumer independence. In contrast, socio-orientations are related to limits on children’s TV exposure and refusing requests.

Original language	English (US)
Pages (from-to)	27-38
Number of pages	12
Journal	Journal of Advertising
Volume	19
Issue number	3
DOIs	https://doi.org/10.1080/00913367.1990.10673190
State	Published - Oct 1 1990

ASJC Scopus subject areas

Business and International Management
Communication
Marketing

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