Persuading People to Eat Less Junk Food: A Cognitive Resource Match Between Attitudinal Ambivalence and Health Message Framing

Medicine & Life Sciences

• Persuasive Communication 100%
• Food 47%
• Heuristics 43%
• Psychology Reinforcement 36%
• Negative Results 36%
• Electronic Data Processing 34%
• Health 33%
• Eating 25%

Social Sciences

• ambivalence 68%
• food 46%
• persuasion 35%
• health 31%
• resources 29%
• information processing 16%
• eating behavior 16%
• reinforcement 16%
• heuristics 15%
• mediation 14%
• appeal 13%
• experiment 10%
• Group 5%

Engineering & Materials Science

• Health 49%
• Reinforcement 27%
• Experiments 12%