PROLOG: A Business Logistics Simulation Game

James W. Gentry; George C. Jackson; Fred W. Morgan

doi:10.1177/027347538801000311

PROLOG: A Business Logistics Simulation Game

James W. Gentry, George C. Jackson, Fred W. Morgan

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

In this article, PROLOG, a microcomputer-based business logistics game, is introduced and compared with batch-processed games. An approach for using PROLOG in the classroom is described, as well as student reactions to the game.

Original language	English (US)
Pages (from-to)	74-83
Number of pages	10
Journal	Journal of Marketing Education
Volume	10
Issue number	3
DOIs	https://doi.org/10.1177/027347538801000311
State	Published - Dec 1988

ASJC Scopus subject areas

Education
Marketing

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10.1177/027347538801000311

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title = "PROLOG: A Business Logistics Simulation Game",

abstract = "In this article, PROLOG, a microcomputer-based business logistics game, is introduced and compared with batch-processed games. An approach for using PROLOG in the classroom is described, as well as student reactions to the game.",

author = "Gentry, {James W.} and Jackson, {George C.} and Morgan, {Fred W.}",

year = "1988",

month = dec,

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