PROLOG: A Business Logistics Simulation Game

James W. Gentry, George C. Jackson, Fred W. Morgan

Research output: Contribution to journalArticlepeer-review

Abstract

In this article, PROLOG, a microcomputer-based business logistics game, is introduced and compared with batch-processed games. An approach for using PROLOG in the classroom is described, as well as student reactions to the game.

Original languageEnglish (US)
Pages (from-to)74-83
Number of pages10
JournalJournal of Marketing Education
Volume10
Issue number3
DOIs
StatePublished - Dec 1988

ASJC Scopus subject areas

  • Education
  • Marketing

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