Original language | English (US) |
---|---|
Pages (from-to) | 660-663 |
Number of pages | 4 |
Journal | International Journal of Advertising |
Volume | 27 |
Issue number | 4 |
State | Published - 2008 |
ASJC Scopus subject areas
- Communication
- Marketing
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 660-663 |
Number of pages | 4 |
Journal | International Journal of Advertising |
Volume | 27 |
Issue number | 4 |
State | Published - 2008 |