Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development

Les Carlson

Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development

Marketing

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	660-663
Number of pages	4
Journal	International Journal of Advertising
Volume	27
Issue number	4
State	Published - 2008

ASJC Scopus subject areas

Communication
Marketing

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Cite this

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title = "Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development",

author = "Les Carlson",

year = "2008",

language = "English (US)",

volume = "27",

pages = "660--663",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "4",

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JO - International Journal of Advertising

JF - International Journal of Advertising

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