Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development

Research output: Contribution to journalComment/debate

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)660-663
Number of pages4
JournalInternational Journal of Advertising
Volume27
Issue number4
StatePublished - 2008

ASJC Scopus subject areas

  • Communication
  • Marketing

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