Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development

Les Carlson

Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development

Marketing

Research output: Contribution to journal › Comment/debate

Original language	English (US)
Pages (from-to)	660-663
Number of pages	4
Journal	International Journal of Advertising
Volume	27
Issue number	4
State	Published - 2008

ASJC Scopus subject areas

Communication
Marketing

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Carlson, L. (2008). Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development. International Journal of Advertising, 27(4), 660-663.

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