Recruiting millennials: Exploring the impact of CSR involvement and pay signaling on organizational attractiveness

Christopher J. Waples, Benjamin J. Brachle

Research output: Contribution to journalArticlepeer-review

26 Scopus citations


Modern organizations must consider corporate social responsibility (CSR) and its implications. CSR involvement carries many potential benefits, including opportunities to promote stakeholder engagement with the organization, particularly among young people (i.e., millennials) in the emergent workforce. Collectively, millennials are often described as both socially active and self-centered. These seemingly antithetical motives complicate the execution of optimal recruitment practice. This empirical study examined the impact of CSR activity and relative pay level signals on organizational attractiveness. Participants who were seeking or soon to be seeking employment in the United States responded to a hypothetical company profile. Confirming expectations, results revealed an effect of CSR information on organizational attractiveness, wherein notification of CSR involvement enhanced attractiveness. Pay level and CSR notification did not significantly interact, indicating that the effects of CSR on attractiveness are not moderated by information about pay levels. The implications of the results and future research recommendations are discussed.

Original languageEnglish (US)
Pages (from-to)870-880
Number of pages11
JournalCorporate Social Responsibility and Environmental Management
Issue number2
StatePublished - Mar 1 2020


  • corporate social responsibility
  • employee recruitment
  • millennials
  • organizational attractiveness
  • pay signals

ASJC Scopus subject areas

  • Development
  • Strategy and Management
  • Management, Monitoring, Policy and Law


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