Abstract
Two models of opinion revision, a Bayesian model and a proportional change model, are compared on their abilities to describe subjects' revisions of purchase intentions upon the receipt of consumer information. Both models were found to predict the revisions reasonably well, but the proportional change model performed significantly better.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 241-247 |
| Number of pages | 7 |
| Journal | Omega |
| Volume | 7 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1979 |
| Externally published | Yes |
ASJC Scopus subject areas
- Strategy and Management
- Management Science and Operations Research
- Information Systems and Management