Ritualized Embarrassment At “Coed” Wedding and Baby Showers

Dawn O. Braithwaite

Research output: Contribution to journalArticlepeer-review

25 Scopus citations


The goal of this study was to examine embarrassment in naturally-occurring interactions within a ritualized context. Thus, ritualized embarrassment was studied via observations of males and females at “coed” wedding and baby showers. Results revealed that women embarrassed men at showers by teasing and causing them to look unpoised and men used avoidance, humor, remediation, and justification. A new strategy, compliance, was added to previous frameworks to explain males' reaction to embarrassment. The importance of context and degree of embarrassment is discussed.

Original languageEnglish (US)
Pages (from-to)145-157
Number of pages13
JournalCommunication Reports
Issue number2
StatePublished - Jun 1 1995
Externally publishedYes

ASJC Scopus subject areas

  • Education
  • Communication
  • Language and Linguistics
  • Linguistics and Language


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