rural measures: A quantitative study of the rural digital divide

A need exists for the accurate measurement of the rural digital divide to most effectively direct public policy assistance. This study examined: Can the rural- urban digital divide be accurately measured? Two pilot studies were performed to develop, test, and evaluate an inexpensive technology alongside of social science metrics. This methodology measures from the consumer's perspective, matching broadband quality and availability measures with quality of life metrics. The successes and iterative improvement of the scientific approach is detailed. Recommendations for future projects that measure the rural-urban digital divide are provided for consideration to policymakers and researchers.