In the present study college students (N = 279) completed the Bem Sex Role Inventory, then observed videotapes that showed a model handling several social conflict situations in an assertive or unassertive manner. Both male and female models were used. Subjects then completed a 26-item adjective checklist to evaluate the model they observed. Results indicated that neither subjects' sex role orientation nor models' sex influenced observers' social evaluations. The models' actual behavior was the most significant determinant of observers' reactions. Evaluations of the models also were influenced, although to a lesser extent, by observers' biological sex. Clinical implications of these findings are discussed.
ASJC Scopus subject areas
- Developmental and Educational Psychology
- Clinical Psychology
- Arts and Humanities (miscellaneous)