She Poses, He Performs: A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos

Betsy Emmons, Richard Mocarski

Research output: Contribution to journalArticle

11 Scopus citations

Abstract

Using branding theory and a content analysis of the visual components of male and female professional athlete Facebook profile photos, this study suggests that hegemonic gender portrayals persist in visual representations of athletes. Female athletes were more likely to pose for photos and smile while male athletes were more likely to look away from the camera and be in motion. Athletes most often were visually represented in their uniforms, while sexualized visual portrayals of athletes of either gender were not affirmed in this study.

Original languageEnglish (US)
Pages (from-to)125-137
Number of pages13
JournalVisual Communication Quarterly
Volume21
Issue number3
DOIs
StatePublished - Jul 3 2014

ASJC Scopus subject areas

  • Communication
  • Education

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