TY - JOUR
T1 - She Poses, He Performs
T2 - A Visual Content Analysis of Male and Female Professional Athlete Facebook Profile Photos
AU - Emmons, Betsy
AU - Mocarski, Richard
N1 - Publisher Copyright:
©, Copyright Taylor & Francis.
PY - 2014/7/3
Y1 - 2014/7/3
N2 - Using branding theory and a content analysis of the visual components of male and female professional athlete Facebook profile photos, this study suggests that hegemonic gender portrayals persist in visual representations of athletes. Female athletes were more likely to pose for photos and smile while male athletes were more likely to look away from the camera and be in motion. Athletes most often were visually represented in their uniforms, while sexualized visual portrayals of athletes of either gender were not affirmed in this study.
AB - Using branding theory and a content analysis of the visual components of male and female professional athlete Facebook profile photos, this study suggests that hegemonic gender portrayals persist in visual representations of athletes. Female athletes were more likely to pose for photos and smile while male athletes were more likely to look away from the camera and be in motion. Athletes most often were visually represented in their uniforms, while sexualized visual portrayals of athletes of either gender were not affirmed in this study.
UR - http://www.scopus.com/inward/record.url?scp=84911381481&partnerID=8YFLogxK
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U2 - 10.1080/15551393.2014.893752
DO - 10.1080/15551393.2014.893752
M3 - Article
AN - SCOPUS:84911381481
SN - 1555-1393
VL - 21
SP - 125
EP - 137
JO - Visual Communication Quarterly
JF - Visual Communication Quarterly
IS - 3
ER -