Situational influences on the consumer decision sequence

Jeffrey J. Stoltman, James W. Gentry, Kenneth A. Anglin, Alvin C. Burns

Research output: Contribution to journalArticle

14 Scopus citations

Abstract

Traditional behavioral research has focused on the consumer product acquisition process from a product or brand perspective. As such, other elements of the choice process, and their order of occurence (and hence, importance) prior to actual product acquisition, have not been acknowledge and investigated completely by marketing researchers. This article proposes a framework depicting the consumer choice process as more than a "product-centered" phenomenon. The article concludes with the results of an exploratory study, which indicate that the nature of the consumer choice process does vary across products and within products across individuals.

Original languageEnglish (US)
Pages (from-to)195-207
Number of pages13
JournalJournal of Business Research
Volume21
Issue number3
DOIs
StatePublished - Nov 1990

ASJC Scopus subject areas

  • Marketing

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