TY - JOUR
T1 - Social Marketing to Promote Nutrition Assistance Programs
AU - Finney Rutten, Lila J.
AU - Yaroch, Amy L.
AU - Pinard, Courtney A.
AU - Story, Mary
N1 - Funding Information:
This project has been funded in part by funds from Con Agra Foundation. Address correspondence to Lila J. Finney Rutten, Department of Health Sciences Research, Mayo Clinic, 200 First St., Rochester, MN 55905, USA. E-mail: [email protected]
PY - 2013/4
Y1 - 2013/4
N2 - Existing nutrition assistance programs are often underutilized. Efforts are needed to improve awareness, access, and participation in available programs. We describe social marketing as a promising approach for raising awareness and use of nutrition assistance programs. As background to this public health imperative, we summarize trends in food insecurity and current use of existing federal nutrition assistance programs. We introduce social marketing as a possible approach to engage stakeholders in efforts to connect at-risk populations with existing resources. The tenants and processes of social marketing are described and applied to federal nutrition assistance programs.
AB - Existing nutrition assistance programs are often underutilized. Efforts are needed to improve awareness, access, and participation in available programs. We describe social marketing as a promising approach for raising awareness and use of nutrition assistance programs. As background to this public health imperative, we summarize trends in food insecurity and current use of existing federal nutrition assistance programs. We introduce social marketing as a possible approach to engage stakeholders in efforts to connect at-risk populations with existing resources. The tenants and processes of social marketing are described and applied to federal nutrition assistance programs.
KW - food insecurity
KW - nutrition assistance programs
KW - social marketing
UR - http://www.scopus.com/inward/record.url?scp=84880076172&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84880076172&partnerID=8YFLogxK
U2 - 10.1080/19320248.2013.786666
DO - 10.1080/19320248.2013.786666
M3 - Article
AN - SCOPUS:84880076172
SN - 1932-0248
VL - 8
SP - 164
EP - 170
JO - Journal of Hunger and Environmental Nutrition
JF - Journal of Hunger and Environmental Nutrition
IS - 2
ER -