Social media usage and shopping preferences: An empirical investigation

Joseph Vithayathil; Majid Dadgar; John Kalu Osiri

Social media usage and shopping preferences: An empirical investigation

Joseph Vithayathil, Majid Dadgar, John Kalu Osiri

Daugherty Water for Food Global Institute

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

3 Scopus citations

Abstract

We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are analyzed. We draw on Media Richness Theory (MRT) and Strength of Weak Ties from Social Network Analysis (SNA) and related theories to explain our results. Our results have important implications for social marketing campaigns and social media policies for consumer retail firms.

Original language	English (US)
Title of host publication	Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017
Editors	Tung X. Bui, Ralph Sprague
Publisher	IEEE Computer Society
Pages	4128-4137
Number of pages	10
ISBN (Electronic)	9780998133102
State	Published - 2017
Event	50th Annual Hawaii International Conference on System Sciences, HICSS 2017 - Big Island, United States Duration: Jan 3 2017 → Jan 7 2017

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
Volume	2017-January
ISSN (Print)	1530-1605

Conference

Conference	50th Annual Hawaii International Conference on System Sciences, HICSS 2017
Country/Territory	United States
City	Big Island
Period	1/3/17 → 1/7/17

ASJC Scopus subject areas

General Engineering

Cite this

Vithayathil, J., Dadgar, M., & Osiri, J. K. (2017). Social media usage and shopping preferences: An empirical investigation. In T. X. Bui, & R. Sprague (Eds.), Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 (pp. 4128-4137). (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2017-January). IEEE Computer Society.

Social media usage and shopping preferences: An empirical investigation. / Vithayathil, Joseph; Dadgar, Majid; Osiri, John Kalu.
Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017. ed. / Tung X. Bui; Ralph Sprague. IEEE Computer Society, 2017. p. 4128-4137 (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2017-January).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Vithayathil, J, Dadgar, M & Osiri, JK 2017, Social media usage and shopping preferences: An empirical investigation. in TX Bui & R Sprague (eds), Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017. Proceedings of the Annual Hawaii International Conference on System Sciences, vol. 2017-January, IEEE Computer Society, pp. 4128-4137, 50th Annual Hawaii International Conference on System Sciences, HICSS 2017, Big Island, United States, 1/3/17.

Vithayathil, Joseph ; Dadgar, Majid ; Osiri, John Kalu. / Social media usage and shopping preferences : An empirical investigation. Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017. editor / Tung X. Bui ; Ralph Sprague. IEEE Computer Society, 2017. pp. 4128-4137 (Proceedings of the Annual Hawaii International Conference on System Sciences).

@inproceedings{c93e1293098f4b878afa8e662ffb1896,

title = "Social media usage and shopping preferences: An empirical investigation",

abstract = "We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are analyzed. We draw on Media Richness Theory (MRT) and Strength of Weak Ties from Social Network Analysis (SNA) and related theories to explain our results. Our results have important implications for social marketing campaigns and social media policies for consumer retail firms.",

author = "Joseph Vithayathil and Majid Dadgar and Osiri, {John Kalu}",

note = "Publisher Copyright: {\textcopyright} 2017 Proceedings of the Annual Hawaii International Conference on System Sciences. All rights reserved.; 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 ; Conference date: 03-01-2017 Through 07-01-2017",

year = "2017",

language = "English (US)",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

publisher = "IEEE Computer Society",

pages = "4128--4137",

editor = "Bui, {Tung X.} and Ralph Sprague",

booktitle = "Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017",

}

TY - GEN

T1 - Social media usage and shopping preferences

T2 - 50th Annual Hawaii International Conference on System Sciences, HICSS 2017

AU - Vithayathil, Joseph

AU - Dadgar, Majid

AU - Osiri, John Kalu

PY - 2017

Y1 - 2017

N2 - We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are analyzed. We draw on Media Richness Theory (MRT) and Strength of Weak Ties from Social Network Analysis (SNA) and related theories to explain our results. Our results have important implications for social marketing campaigns and social media policies for consumer retail firms.

AB - We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are analyzed. We draw on Media Richness Theory (MRT) and Strength of Weak Ties from Social Network Analysis (SNA) and related theories to explain our results. Our results have important implications for social marketing campaigns and social media policies for consumer retail firms.

UR - http://www.scopus.com/inward/record.url?scp=85096384244&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85096384244&partnerID=8YFLogxK

M3 - Conference contribution

AN - SCOPUS:85096384244

T3 - Proceedings of the Annual Hawaii International Conference on System Sciences

SP - 4128

EP - 4137

BT - Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017

A2 - Bui, Tung X.

A2 - Sprague, Ralph

PB - IEEE Computer Society

Y2 - 3 January 2017 through 7 January 2017

ER -

Social media usage and shopping preferences: An empirical investigation

Abstract

Publication series

Conference

ASJC Scopus subject areas

Other files and links

Fingerprint

Cite this