This article describes a study on mothers' views of television and children's perceptions of their mothers' socialization efforts regarding television. Results from the investigation involving 174 mother and child (in Grades 3-6) dyads suggest that mothers' perceptions of their responsibilities regarding children's television viewing vary by parental style. In addition, children's perceptions of mothers' verbal interactions about TV and coviewing together with opinions, monitoring, and controlling of television similarly vary across parental styles. These findings support previous research that parental styles play a role in determining the manner in which mothers socialize their offspring about television.
|Original language||English (US)|
|Number of pages||13|
|Journal||Journal of the Academy of Marketing Science|
|State||Published - 2001|
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics