To the Editor: The article on yellow professionalism in the May 21 issue* is compatible with the intuitive feeling of many physicians that there is an inverse (or at best, a random) relation between quality and advertising in medicine. The intense advertising of a large for-profit hospital chain in our community raises the same question on a different scale: How does one monitor the veracity of institutional advertising? It is easier to evaluate the credentials of physicians than those of institutions advertising themselves as “centers” for a particular disease, with little expertise to support the claim. On the one hand,.
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