Specialization in the Yellow Pages

Philip W. Smith, Arthur T. Keefe, Donald G. Langsley, Steven M. Denenberg, Howard W. Smith, Richard E. Rohr, Julia M. Reade, Richard M. Ratzan

Research output: Contribution to journalLetterpeer-review


To the Editor: The article on yellow professionalism in the May 21 issue* is compatible with the intuitive feeling of many physicians that there is an inverse (or at best, a random) relation between quality and advertising in medicine. The intense advertising of a large for-profit hospital chain in our community raises the same question on a different scale: How does one monitor the veracity of institutional advertising? It is easier to evaluate the credentials of physicians than those of institutions advertising themselves as “centers” for a particular disease, with little expertise to support the claim. On the one hand,.

Original languageEnglish (US)
Pages (from-to)117-119
Number of pages3
JournalNew England Journal of Medicine
Issue number2
StatePublished - Jan 14 1988
Externally publishedYes

ASJC Scopus subject areas

  • General Medicine


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