Specialization in the Yellow Pages

Philip W. Smith; Arthur T. Keefe; Donald G. Langsley; Steven M. Denenberg; Howard W. Smith; Richard E. Rohr; Julia M. Reade; Richard M. Ratzan

doi:10.1056/NEJM198801143180212

Specialization in the Yellow Pages

Philip W. Smith, Arthur T. Keefe, Donald G. Langsley, Steven M. Denenberg, Howard W. Smith, Richard E. Rohr, Julia M. Reade, Richard M. Ratzan

Research output: Contribution to journal › Letter › peer-review

Abstract

To the Editor: The article on yellow professionalism in the May 21 issue* is compatible with the intuitive feeling of many physicians that there is an inverse (or at best, a random) relation between quality and advertising in medicine. The intense advertising of a large for-profit hospital chain in our community raises the same question on a different scale: How does one monitor the veracity of institutional advertising? It is easier to evaluate the credentials of physicians than those of institutions advertising themselves as “centers” for a particular disease, with little expertise to support the claim. On the one hand,.

Original language	English (US)
Pages (from-to)	117-119
Number of pages	3
Journal	New England Journal of Medicine
Volume	318
Issue number	2
DOIs	https://doi.org/10.1056/NEJM198801143180212
State	Published - Jan 14 1988
Externally published	Yes

ASJC Scopus subject areas

General Medicine

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10.1056/NEJM198801143180212

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title = "Specialization in the Yellow Pages",

abstract = "To the Editor: The article on yellow professionalism in the May 21 issue* is compatible with the intuitive feeling of many physicians that there is an inverse (or at best, a random) relation between quality and advertising in medicine. The intense advertising of a large for-profit hospital chain in our community raises the same question on a different scale: How does one monitor the veracity of institutional advertising? It is easier to evaluate the credentials of physicians than those of institutions advertising themselves as “centers” for a particular disease, with little expertise to support the claim. On the one hand,.",

author = "Smith, {Philip W.} and Keefe, {Arthur T.} and Langsley, {Donald G.} and Denenberg, {Steven M.} and Smith, {Howard W.} and Rohr, {Richard E.} and Reade, {Julia M.} and Ratzan, {Richard M.}",

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T1 - Specialization in the Yellow Pages

AU - Smith, Philip W.

AU - Keefe, Arthur T.

AU - Langsley, Donald G.

AU - Denenberg, Steven M.

AU - Smith, Howard W.

AU - Rohr, Richard E.

AU - Reade, Julia M.

AU - Ratzan, Richard M.

PY - 1988/1/14

Y1 - 1988/1/14

N2 - To the Editor: The article on yellow professionalism in the May 21 issue* is compatible with the intuitive feeling of many physicians that there is an inverse (or at best, a random) relation between quality and advertising in medicine. The intense advertising of a large for-profit hospital chain in our community raises the same question on a different scale: How does one monitor the veracity of institutional advertising? It is easier to evaluate the credentials of physicians than those of institutions advertising themselves as “centers” for a particular disease, with little expertise to support the claim. On the one hand,.

AB - To the Editor: The article on yellow professionalism in the May 21 issue* is compatible with the intuitive feeling of many physicians that there is an inverse (or at best, a random) relation between quality and advertising in medicine. The intense advertising of a large for-profit hospital chain in our community raises the same question on a different scale: How does one monitor the veracity of institutional advertising? It is easier to evaluate the credentials of physicians than those of institutions advertising themselves as “centers” for a particular disease, with little expertise to support the claim. On the one hand,.

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Specialization in the Yellow Pages

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