Abstract
Objective: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers. Method: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged. Results: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior. Conclusion: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.
Original language | English (US) |
---|---|
Pages (from-to) | 531-541 |
Number of pages | 11 |
Journal | American Journal of Health Behavior |
Volume | 28 |
Issue number | 6 |
DOIs | |
State | Published - 2004 |
Keywords
- Skin cancer
- Sun protection
ASJC Scopus subject areas
- Health(social science)
- Social Psychology
- Public Health, Environmental and Occupational Health