Sun protection motivational stages and behavior: Skin cancer risk profiles

Sherry L. Pagoto, Dennis E. McChargue, Kristin Schneider, Jessica Werth Cook

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Objective: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers. Method: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged. Results: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior. Conclusion: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.

Original languageEnglish (US)
Pages (from-to)531-541
Number of pages11
JournalAmerican Journal of Health Behavior
Issue number6
StatePublished - 2004


  • Skin cancer
  • Sun protection

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health


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