Abstract
What presentation format is best for promoting affective learning via televised instruction? This study showed that for college students, both on-camera authority/model figures and dramatizations can be effective. It also confirmed the importance of considering interactions between presentation method, learning characteristics, and subject matter.
Original language | English (US) |
---|---|
Pages (from-to) | 30-38 |
Number of pages | 9 |
Journal | Educational Communication & Technology |
Volume | 28 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1980 |
ASJC Scopus subject areas
- Communication
- Education