The association of point-of-sale cigarette marketing with cravings to smoke: Results from a cross-sectional population-based study

Mohammad Siahpush, Raees A. Shaikh, K. Michael Cummings, Andrew Hyland, Michael Dodd, Les Carlson, Asia Sikora Kessler, Jane Meza, Neng Wan, Melanie Wakefield

Research output: Contribution to journalArticle

9 Scopus citations

Abstract

Objective To examine the association between recalled exposure to point-of-sale (POS) cigarette marketing (ie, pack displays, advertisements and promotions such as discounts) and reported cravings to smoke while visiting a store. Methods Data were collected using a telephone survey of a cross-sectional sample of 999 adult smokers in Omaha, Nebraska. Recalled exposure to POS cigarette marketing was measured by asking respondents about noticing (a) pack displays, (b) advertisements and (c) promotions in store in their neighbourhood. A 3-item scale indicating the frequency of experiencing cravings to smoke in locations where cigarettes are sold was created by asking respondents: (1) “feel a craving for a cigarette?” (2) “feel like nothing would be better than smoking a cigarette?” and (3) “feel like all you want is a cigarette?” The association between recalled exposure to POS cigarette marketing and cravings was estimated using ordinary least squares linear regression models, controlling for nicotine dependence, gender, age, race/ ethnicity, income, education, frequency of visiting stores in one’s neighbourhood and method of recruitment into the study. Results Recalled exposure to POS cigarette displays (p<0.001) and advertisements (p=0.002), but not promotions (p=0.06), was associated with more frequent cravings to smoke. Conclusions Recalled exposure to POS cigarette marketing is associated with cravings to smoke as predicted by laboratory studies on the effects of smoking cues on cigarette craving. Policies that reduce or eliminate POS cigarette marketing could reduce cigarette cravings and might attenuate impulse buying of cigarettes.

Original languageEnglish (US)
Pages (from-to)402-405
Number of pages4
JournalTobacco control
Volume25
Issue number4
DOIs
StatePublished - Jul 2016

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

Fingerprint Dive into the research topics of 'The association of point-of-sale cigarette marketing with cravings to smoke: Results from a cross-sectional population-based study'. Together they form a unique fingerprint.

  • Cite this