The case for workforce development in social marketing

Lea Pounds

Research output: Contribution to journalArticle

Abstract

The Centers for Disease Control and Prevention, Association of Schools and Programs of Public Health, and the Council on Linkages Between Academia and Public Health Practice have emphasized the increasing need to train the public health workforce in social marketing. With only 21 U.S. academic institutions offering course work in social marketing and only four institutions offering degrees in social marketing there is a gap between what academic institutions are offering and these recommendations (Kelly, 2013). The successful application of social marketing in public health practice relies on academic institutions creating and promoting social marketing-related programs.

Original languageEnglish (US)
Pages (from-to)321-326
Number of pages6
JournalHealth Marketing Quarterly
Volume33
Issue number4
DOIs
StatePublished - Oct 1 2016

Keywords

  • Academic degrees
  • marketing in public health
  • public health
  • public health practice
  • social marketing
  • workforce development

ASJC Scopus subject areas

  • Health Professions(all)
  • Marketing

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