The dark side of CRM: Brand relationships and violent extremist organisations

Michael Breazeale, Erin G. Pleggenkuhle-Miles, Mackenzie Harms, Gina Scott Ligon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Dark Side of CRM
Subtitle of host publicationCustomers, Relationships and Management
PublisherTaylor and Francis Inc.
Pages174-195
Number of pages22
ISBN (Electronic)9781317621997
ISBN (Print)9781138803312
DOIs
StatePublished - Sep 4 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Breazeale, M., Pleggenkuhle-Miles, E. G., Harms, M., & Ligon, G. S. (2015). The dark side of CRM: Brand relationships and violent extremist organisations. In The Dark Side of CRM: Customers, Relationships and Management (pp. 174-195). Taylor and Francis Inc.. https://doi.org/10.4324/9781315753737