The educational potential of alcohol-related flushing among Chinese young people

Ian M. Newman, Duane F. Shell, Zhaoqing Huang, Ling Qian

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Aim: This paper describes Chinese university students' understanding of the meaning of the alcohol-related flushing response and how they reacted to their own and someone else's flushing in a group drinking situation. Method: The researcher surveyed 530 Chinese university students about their understanding of flushing and their perception of how people respond to a person who visibly flushes while drinking alcohol. Findings: Most students did not know about the physiological cause of flushing. There were significant gender differences in both reactions to and perception of responses to a person who flushes. There was no direct relationship between flushing and drinking behaviour. Conclusions: This description of flushing behaviour and responses to a flushing person is discussed in terms of educational opportunities to change behaviours that could reduce the cancer related risks of this visibly at-risk group.

Original languageEnglish (US)
Pages (from-to)52-59
Number of pages8
JournalDrugs: Education, Prevention and Policy
Issue number1
StatePublished - Feb 1 2015


  • ADH
  • ALDH
  • Alcohol
  • College students
  • Drinking
  • Education
  • Flushing
  • Gender

ASJC Scopus subject areas

  • Health(social science)
  • Medicine (miscellaneous)


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