The Effects-Reasoning Matrix: A Tool for Broadening Ethics Sensitivity

Charles R. Duke; Gregory M. Pickett; Stephen J. Grove; Les Carlson

doi:10.1177/027347539301500304

The Effects-Reasoning Matrix: A Tool for Broadening Ethics Sensitivity

Charles R. Duke, Gregory M. Pickett, Stephen J. Grove, Les Carlson

Marketing

Research output: Contribution to journal › Article

Abstract

An ethical effects-reasoning matrix (ERM) is proposed as a device to broaden ethics sensitivity by encouraging students to examine ethical decisions from various perspectives. The framework is designed to help students appreciate the wide range of ethical approaches that may be expected from multiple stakeholders in any business decisions.

Original language	English (US)
Pages (from-to)	20-31
Number of pages	12
Journal	Journal of Marketing Education
Volume	15
Issue number	3
DOIs	https://doi.org/10.1177/027347539301500304
State	Published - Dec 1993

ASJC Scopus subject areas

Education
Marketing

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Duke, C. R., Pickett, G. M., Grove, S. J., & Carlson, L. (1993). The Effects-Reasoning Matrix: A Tool for Broadening Ethics Sensitivity. Journal of Marketing Education, 15(3), 20-31. https://doi.org/10.1177/027347539301500304

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