The Effects-Reasoning Matrix: A Tool for Broadening Ethics Sensitivity

Charles R. Duke, Gregory M. Pickett, Stephen J. Grove, Les Carlson

Research output: Contribution to journalArticle


An ethical effects-reasoning matrix (ERM) is proposed as a device to broaden ethics sensitivity by encouraging students to examine ethical decisions from various perspectives. The framework is designed to help students appreciate the wide range of ethical approaches that may be expected from multiple stakeholders in any business decisions.

Original languageEnglish (US)
Pages (from-to)20-31
Number of pages12
JournalJournal of Marketing Education
Issue number3
StatePublished - Dec 1993

ASJC Scopus subject areas

  • Education
  • Marketing

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