Abstract
An ethical effects-reasoning matrix (ERM) is proposed as a device to broaden ethics sensitivity by encouraging students to examine ethical decisions from various perspectives. The framework is designed to help students appreciate the wide range of ethical approaches that may be expected from multiple stakeholders in any business decisions.
Original language | English (US) |
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Pages (from-to) | 20-31 |
Number of pages | 12 |
Journal | Journal of Marketing Education |
Volume | 15 |
Issue number | 3 |
DOIs | |
State | Published - Dec 1993 |
Externally published | Yes |
ASJC Scopus subject areas
- Education
- Marketing