The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Marla B.Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland

Research output: Contribution to journalArticlepeer-review

8 Scopus citations
Original languageEnglish (US)
Pages (from-to)136-152
Number of pages17
JournalJournal of Advertising Research
Issue numberSUPPL. 1
StatePublished - 2011

ASJC Scopus subject areas

  • Communication
  • Marketing

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