The importance of BUZZ

Alanah Mitchell, Deepak Khazanchi

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

@article{703bb1a07b9e4ce3967e6a5eea501571,

title = "The importance of BUZZ",

author = "Alanah Mitchell and Deepak Khazanchi",

year = "2010",

month = jun,

language = "English (US)",

volume = "22",

pages = "20--25",

journal = "Marketing Research",

issn = "1040-8460",

publisher = "American Marketing Association",

number = "2",

}

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AU - Khazanchi, Deepak

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