The importance of BUZZ

Alanah Mitchell, Deepak Khazanchi

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)20-25
Number of pages6
JournalMarketing Research
Issue number2
StatePublished - Jun 2010

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Mitchell, A., & Khazanchi, D. (2010). The importance of BUZZ. Marketing Research, 22(2), 20-25.