The role of individual risk attitudes on the selection of creative concepts in engineering design

Christine A. Toh, Scarlett R. Miller

Research output: Chapter in Book/Report/Conference proceedingConference contribution

12 Scopus citations

Abstract

While creativity is often seen as an indispensable quality of engineering design, individuals often select conventional or previously successful options during the concept selection process due to the inherent risk associated with creative concepts. Surprisingly, prior research has shown that this preference for conventional design alternatives is often done in an unconscious manner and is attributed to people's inadvertent bias against creativity. While we know that designers may prematurely filter out creative ideas, little is actually known about what factors attribute to the promotion or filtering of these creative concepts during concept selection. The current paper describes an empirical study conducted with 19 first-year engineering students aimed at investigating the impact of individual risk aversion and ambiguity aversion on the selection and filtering of creative ideas during the concept selection process. The results from this study indicate that individual risk attitudes are related to both creative ability and creative concept selection. However, an individual's ability to generate creative ideas was found to be unrelated to their preference for creative ideas during concept selection. These results add to our understanding of creativity during concept selection and provide guidelines for enhancing the design process to encourage design creativity.

Original languageEnglish (US)
Title of host publication2nd Biennial International Conference on Dynamics for Design; 26th International Conference on Design Theory and Methodology
PublisherAmerican Society of Mechanical Engineers (ASME)
ISBN (Electronic)9780791846407
DOIs
StatePublished - Jan 1 2014
EventASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014 - Buffalo, United States
Duration: Aug 17 2014Aug 20 2014

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume7

Other

OtherASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014
CountryUnited States
CityBuffalo
Period8/17/148/20/14

Keywords

  • Ambiguity aversion
  • Concept selection
  • Creative idea generation ability
  • Design creativity
  • Risk aversion

ASJC Scopus subject areas

  • Modeling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

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    Toh, C. A., & Miller, S. R. (2014). The role of individual risk attitudes on the selection of creative concepts in engineering design. In 2nd Biennial International Conference on Dynamics for Design; 26th International Conference on Design Theory and Methodology (Proceedings of the ASME Design Engineering Technical Conference; Vol. 7). American Society of Mechanical Engineers (ASME). https://doi.org/10.1115/DETC201435106