The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption

Les Carlson, Sanford Grossbart, J. Kathleen Stuenkel

Research output: Contribution to journalArticle

58 Scopus citations

Abstract

This research provides a theoretical basis for explaining differences among mothers regarding how they communicate consumer skills and knowledge to their children. Socialization theory based on similarities in general parenting tendencies was used to group mothers. These groups provided a rationale for expecting consumer socialization communication differences. Findings suggest that more general socialization types exhibit differences on specific communication dimensions. Specifically, mothers who are restrictive and warm in relationships with children are also more likely to use communication messages that promote monitoring and control of children's consumption activities. Mothers who generally respect and solicit children's opinions also tend to utilize messages that foster the development of consumption decision-making abilities in children.

Original languageEnglish (US)
Pages (from-to)31-52
Number of pages22
JournalJournal of Consumer Psychology
Volume1
Issue number1
DOIs
StatePublished - 1992

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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