TY - JOUR
T1 - The Vulnerability of those Grieving the Death of a Loved One
T2 - Implications for Public Policy
AU - Gentry, James W.
AU - Kennedy, Patricia F.
AU - Paul, Katherine
AU - Hill, Ronald Paul
N1 - Publisher Copyright:
© 1995 American Marketing Association.
PY - 1995/3
Y1 - 1995/3
N2 - The death of a loved one causes a deterioration in decision-making skills at a time when new decision roles may be required and financial resources suddenly constricted or increased. The authors investigate this phenomenon by studying grievers’ interfaces with the marketplace to uncover how rituals help grievers cope with their desire to avoid decision making. The authors interview survivors and persons who interact with grievers on a regular basis. Although most of the transactions discussed were ethical and honest, there were some cases of insensitivity and overcharging or mischarging. The authors note that underlying the post-death transactions was the grievers’ desire to withdraw from them, which indicates their reduced awareness of what transpired during the transactions. They conclude with recommendations for service providers and an appeal for broadened legislation.
AB - The death of a loved one causes a deterioration in decision-making skills at a time when new decision roles may be required and financial resources suddenly constricted or increased. The authors investigate this phenomenon by studying grievers’ interfaces with the marketplace to uncover how rituals help grievers cope with their desire to avoid decision making. The authors interview survivors and persons who interact with grievers on a regular basis. Although most of the transactions discussed were ethical and honest, there were some cases of insensitivity and overcharging or mischarging. The authors note that underlying the post-death transactions was the grievers’ desire to withdraw from them, which indicates their reduced awareness of what transpired during the transactions. They conclude with recommendations for service providers and an appeal for broadened legislation.
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U2 - 10.1177/074391569501400112
DO - 10.1177/074391569501400112
M3 - Article
AN - SCOPUS:85108005391
SN - 0743-9156
VL - 14
SP - 128
EP - 142
JO - Journal of Public Policy and Marketing
JF - Journal of Public Policy and Marketing
IS - 1
ER -