Toward strategically aligned innovative capability: A QFD-based approach

K. G.S. Kumar, P. P. Thampi, A. Jyotishi, R. Bishu

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


The authors show how to use the house of quality, which is the core of quality function deployment (QFD), to develop strategically aligned innovative capabilities. The proposed framework integrates extant prescriptions and assesses the alignment of innovative capabilities with business-unit innovation strategy using a structured, systematic, and customizable approach. The framework was tested using a sample of software business units in India. Results indicate a good fit of the framework between strategic capability and innovation performance, and between ideation capability and innovation performance. The results suggest that the framework may be very useful to business units that can customize the list of constituent innovative capabilities to the specific characteristics of their industry.

Original languageEnglish (US)
Pages (from-to)37-50
Number of pages14
JournalQuality Management Journal
Issue number4
StatePublished - 2013


  • Indian software industry
  • Innovation framework
  • Innovative capability
  • QFD framework
  • Strategic alignment

ASJC Scopus subject areas

  • General Business, Management and Accounting


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