Use, misuse, and abuse of content analysis for research on the consumer interest

Les Carlson

doi:10.1111/j.1745-6606.2007.00096.x

Use, misuse, and abuse of content analysis for research on the consumer interest

Les Carlson

Research output: Contribution to journal › Article › peer-review

41 Scopus citations

Abstract

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data.

Original language	English (US)
Pages (from-to)	100-105
Number of pages	6
Journal	Journal of Consumer Affairs
Volume	42
Issue number	1
DOIs	https://doi.org/10.1111/j.1745-6606.2007.00096.x
State	Published - 2008
Externally published	Yes

ASJC Scopus subject areas

Sociology and Political Science
Economics, Econometrics and Finance(all)

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10.1111/j.1745-6606.2007.00096.x

Cite this

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Use, misuse, and abuse of content analysis for research on the consumer interest

Abstract

ASJC Scopus subject areas

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