While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data.
|Original language||English (US)|
|Number of pages||6|
|Journal||Journal of Consumer Affairs|
|State||Published - 2008|
ASJC Scopus subject areas
- Sociology and Political Science
- Economics, Econometrics and Finance(all)