Use, misuse, and abuse of content analysis for research on the consumer interest

Research output: Contribution to journalArticle

34 Scopus citations

Abstract

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data.

Original languageEnglish (US)
Pages (from-to)100-105
Number of pages6
JournalJournal of Consumer Affairs
Volume42
Issue number1
DOIs
StatePublished - Mar 2008

ASJC Scopus subject areas

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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